The University of Western Sydney (UWS) has revealed its new visual identity, with vice-chancellor, Professor Barney Glover confirming that the re-brand will further enhance the university's reputation as one of the nation's leading tertiary institutions.
"It reflects the fact that as an institution we're changing," Professor Glover told the Sydney Morning Herald.
"We're looking outwards from our region as well as being very committed to it locally and it's in that context that Western Sydney University emerges, our new colour emerges, our new logo emerges. Hopefully we'll see that resonating in our region for many years to come."
The change of logo and name to Western Sydney University, which will be officially announced on August 30, has provoked an animated response from some students, with the Twitter #savethebird generating plenty of healthy discussion.
Western Sydney Leadership Dialogue Chairman, and Western Sydney University Board Member, Christopher Brown AM, said the re-brand was well overdue and reflected the university's fresh approach and new direction.
"I don't know about saving the bird, but the university is certainly spreading its wings," he said. “Just as Western Sydney is rapidly evolving, so too should UWS - our most important regional institution.”
"The important thing to remember is that this is not just about a logo. Our brand is about what we're doing as a University, through our initiatives like the UWS Academy, our ongoing research, and other programs aimed at developing the best and brightest talent in the nation."